Podcasting is a method of publishing audio content via the Internet, allowing an audience to subscribe to a service that provides new content as and when it is published. Podcasts are listened to directly from a web site or, more commonly, via an Apple iPod or similar portable audio player.
What is Podcasting?
Listening to a Podcast is like listening to a radio show with a couple of important and very convenient differences. Firstly, you get to listen to a Podcast when you chose, not when the show is broadcast. Think of Podcasting as a VCR for audio content. Secondly, you can take your iPod with you on whatever device you happen to like, such as an Apple iPod. You can listen to a Podcast on the way to work in the car or on a train.
Podcasting is distinct from other types of online media delivery because of its subscription model, which uses an online or electronic feed to deliver the content via an internet connection. This means that every time you publish, your audience is automatically sent the content.
Why Create a Podcast?
Podcasting is an ideal corporate communication technology. It is a widely used communication platform and on its way to becoming ubiquitous. Podcasting is a great way to enable communication with key client audiences and can be used to generate additional publicity.
Podcasting is a potent and effective tool to maintain a position of “Thought Leadership” through the rapid and broad deployment of ideas and intellectual property to a wide audience of stakeholders.
Podcasting has achieved very rapid acceptance across a broad spectrum of audiences.
Our service will build you a system to publish Podcasts is a seamless and fully automated process that automatically shifts content to subscriber’s iPods, MP3 players and computing devices.
Podcasting can also help to build brand equity in the following ways
- By providing a communication channel with an audience of clients, potential clients and external stakeholders that demonstrates the firm’s skills, ability and intellectual capital
- By providing a vehicle for Public Relations through generating awareness of the Podcast itself as well as the content of the Podcast
- By building a media channel that the firms owns entirely – half an hour of content on other media can cost a fortune and is subject to the whims of the editors and producers of that particular media.
- Podcasting sends a clear message that your organisation is progressive, and is seeking news ways to inform, engage and value add its services.
What is involved?
Our approach to Podcasting breaks the process down into four distinct phases:
- Pre-Production - we work with you to decide what we want to say and who should say it
- Production – art meets science as we build the program content
- Delivery – the program is packaged and delivered
- Measurement – we let you know how many and how often the program is downloaded
There are a number of Formats that work well for corporate Podcasting. The most common is the standard interview format consisting of an in-depth chat with a key stakeholder, spokesperson or expert, usually about a specific topic or issue. There are many ways to approach program production and we usually discuss with you the most appropriate way to meet the communication objectives. Interviews can be conducted onsite anywhere in Australia or over the telephone. Our state-of-the-art studio system is of broadcast quality.
Once the content is fully produced and packaged we upload it to the client’s website or microsite. We will discuss this part of the process extensively with your internal stakeholders during the pre-production phase. If required we can provide a complete range of internet and IT services that can facilitate the process.
The turnaround is fast and typically takes about 10 working days from start to finish.
Facilities
Cameron Media Technology has a full service production facility that is state-of-the-art. Our studio is capable of producing broadcast quality audio content and can cater to any audio program material. The studio also seamlessly links to the telephone network so we can conduct telephone interviews with anyone in the world with a fixed or mobile service.
We have a service to provide all the technical components of a Podcast including the XML coding, iTunes linking and web site integration.
Our Mobile Studio allows us to go on site and conduct one-to-one or panel style interviews. We can also record events such as presentations and speeches and produce Podcasts.
Case Studies:
Robert Half International
RHI is an international recruitment company specializing in the finance and accounting sectors. The company had identified that Podcasting represented a great opportunity to engage with clients, candidates and the industry at large. Cameron Media Technology consulted to RHI on an approach to Podcasting that would provide compelling content and demonstrate that the company was a thought leader and an innovator. The company committed to a monthly 30 minute Podcast featuring an interview format to be conducted with important people from the Australian business community on matters relating to employment.
Cameron Media Technology provides the complete range of production services to Robert Half including talent, mobile studio, post-production and technical production. Interviews are conducted on site.
The latest RHI Podcast can be heard here.
Nanotechnology Victoria
 Nanotechnology Victoria is the peak industry body representing the interests of organizations, individual and corporations involved in the Victoria Nanotechnology Industry.
Cameron Media Technology, in consort with our joint venture partner on the project, AZoNano, provided a full consulting and production service to NanoVic.
The brief was to produce a 30 minute program to introduce Nanotechnology to a broad audience. The program features an exposition of Nanotechnology and interviews with five people from industrial, commercial and research backgrounds about their experiences with Nanotech.
The NanoVic Podcast can be heard here
The Wayside Chapel
The Wayside Chapel, based in Kings Cross in Sydney provides a service to the needy and disenfranchised, of whom many are living on the street.
TWC uses Podcasting to engage the community and let the world know of the plight of those less fortunate.
Cameron Media Technology conducts a 20-30 minute telephone interview each month with Graham Long, the Wayside’s pastor.
The latest Wayside Chapel Podcast can be heard here.
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